The ‘cool’ dog owner market is appealed to by anthropomorphising the dog. The dog is portrayed as someone who has just gotten of the tracks and is now in his locker needing some deodorant. The humor of it is that the dog is humanlike and wouldn’t really be doing this. This plays off of how they advertise deodorant for humans by using sex appeal and humour such as lynx.
My poster advert for dog deodorant was designed to appeal to the ‘cool’ dog owners, mostly aiming to sell through the emotional appeal of fear because you don’t want a smelly dog. Humour because of the wording and layout. It also has social appeal as you wouldn’t want to take your dog out if it smelt bad.
My poster is comparable to this cat food one as it is humorous, uses simple colours and is un-cluttered. The logo on the cat food advert is at the bottom right because that is the last place you look on a poster but i have decided to go against this as the layout of other Johnson’s veterinary products has the logo in the middle. The cat food advert is also in landscape, i assume because it was for a billboard but mine is portrait as it is meant for a poster.
I used the trademark blue yellow and white of Johnson’s veterinary and I composed the image with a photo of a locker a photo of a dog and an image of dog deodorant from the internet, I combined them on photoshop.