Poster analysis.

The ‘cool’ dog owner market is appealed to by anthropomorphising the dog. The dog is portrayed as someone who has just gotten of the tracks and is now in his locker needing some deodorant. The humor of it is that the dog is humanlike and wouldn’t really be doing this. This plays off of how they advertise deodorant for humans by using sex appeal and humour such as lynx.

My poster advert for dog deodorant was designed to appeal to the ‘cool’ dog owners, mostly aiming to sell through the emotional appeal of fear because you don’t want a smelly dog. Humour because of the wording and layout. It also has social appeal as you wouldn’t want to take your dog out if it smelt bad.

My poster is comparable to this cat food one as it is humorous, uses simple colours and is un-cluttered. The logo on the cat food advert is at the bottom right because that is the last place you look on a poster but i have decided to go against this as the layout of other Johnson’s veterinary products has the logo in the middle. The cat food advert is also in landscape, i assume because it was for a billboard but mine is portrait as it is meant for a poster. 

I used the trademark blue yellow and white of Johnson’s veterinary and I composed  the image with a photo of a locker a photo of a dog and an image of dog deodorant from the internet, I combined them on photoshop.

Poster analysis.
The ‘cool’ dog owner market is appealed to by anthropomorphising the dog. The dog is portrayed as someone who has just gotten of the tracks and is now in his locker needing some deodorant. The humor of it is that the dog is humanlike and wouldn’t really be doing this. This plays off of how they advertise deodorant for humans by using sex appeal and humour such as lynx.
My poster advert for dog deodorant was designed to appeal to the ‘cool’ dog owners, mostly aiming to sell through the emotional appeal of fear because you don’t want a smelly dog. Humour because of the wording and layout. It also has social appeal as you wouldn’t want to take your dog out if it smelt bad.
My poster is comparable to this cat food one as it is humorous, uses simple colours and is un-cluttered. The logo on the cat food advert is at the bottom right because that is the last place you look on a poster but i have decided to go against this as the layout of other Johnson’s veterinary products has the logo in the middle. The cat food advert is also in landscape, i assume because it was for a billboard but mine is portrait as it is meant for a poster. 
I used the trademark blue yellow and white of Johnson’s veterinary and I composed  the image with a photo of a locker a photo of a dog and an image of dog deodorant from the internet, I combined them on photoshop.

I used weebly.com to make a website about scampy the cat i found that sometimes when i uploaded images it struggled to do that. i made a slideshow page with images from the book using the multimedia elements and a blog and contact us page using the basic elements. I also created a who made scampy page using the image and paragraph element. 

I used weebly.com to make a website about scampy the cat i found that sometimes when i uploaded images it struggled to do that. i made a slideshow page with images from the book using the multimedia elements and a blog and contact us page using the basic elements. I also created a who made scampy page using the image and paragraph element. 

.File Extensions

  • .TIF is a Tagged Image File, used mostly for printed media they are very large and contain white data.
  • .EPS or Encapsulated Post Script is an old format used for printing, they are self contained and can display previews in any application that can draw a bitmap.
  • .SVG Scalable Vector Graphics is a versatile, scriptable and all purpose vector format, commonly used for printing and web pages.
  • .PNG Portable Network Graphics, used on the web and can be used on tv. 
  • .GIF Graphics Interchange File it is used mainly for web as it is small and low quality. it is made up of up to 256 colours from 16 million.
  • .JPEG Joint Photographic Experts Group. Very high quality and can be used for web TV and printing. It is mostly used for web.

Tv Ident

Brief: To produce a 5-15 second TV ident for Tempa TV

Ident Name: Flying Nachos

Produced By: Adam Holly Chloe and Eilidh

Treatment: This intriguing ident will draw in the target student audience. It looks alot like a puzzle and it will be quite quick which is good for people with short attention spans. The ident uses simple triangle shapes which are converted into letters to spell out the words Tempa TV then above that a pixel art pause button will appear and be clicked on by a mouse pointer and turn into a play button.